The Cisco FutureLine Hosted Voice system is based on Digium Asterisk at the core and uses Cisco Systems networking and endpoint ( voip phones, video over ip equipment etc etc ) hardware.

Whilst some people might view Cisco and Digium as unlikely partners I believe that they represent one of the most powerful combinations in the telephony world.

I regard Digium and Asterisk respectively as a company and a solution whose time has come. I am not alone in this view. If you doubt my opinion then perhaps you may consider the involvement of David Skok of Matrix Partners

http://www.matrixpartners.com/site/team_detail/david_skok/

in Digium. He is one of the investors.

David is specifically focused on the areas of cloud computing, Open Source, Software as a Service (SaaS), marketing automation, virtualization, storage, and data center automation.

Consider also the references in the book ” Asterisk: the future of telephony ” :

” In the book ” Paradigm Shift ” Tim O’Reilly talks about a paradigm shift that is occurring in the way technology ( both hardware and software ) is delivered. O’Reilly identifies three trends:

– the commoditisation of software

– network enabled collaboration

– software customisability ( software as a service – SaaS )

These three concepts provide evidence to suggest that open source technology is an idea whose time has come. ”

In this blog here

http://mandarainmaker.com/wordpress/2011/02/19/digium-asterisk-based-futureline-at-uc-expo-2011/

I have highlighted a number of general benefits of  a Digium Asterisk based Hosted Voice platform. ( These benefits also apply to premises based or managed solutions ).

In the same way that a Digium Asterisk based pbx like the Switchvox can be compared favourably to other premises based alternatives e.g. Avaya/Nortel or Panasonic a Digium Asterisk based Hosted Voice solution can be compared favourably to other proprietary Hosted Voice solutions e.g. Broadsoft or Mitel.

Without going through all the general benefits highlighted in my earlier blog it is reasonable to assume that the advantages are scaled up in line with the scaling of the system from one that serves a single customer to one that serves multiple customers.

If you are a reseller, distributer or small telco or cloud services company looking to provide Hosted Voice services to your customers ( and perhaps the customers of your customers ) then you are going to be looking at an investment in the order of £100’s of thousands ( albeit financed over a period of time ) in order to acquire a proprietary Hosted solution from e.g. Broadsoft or Mitel.

I highlight proprietary solution because it seems to me that the very last thing you want to do is to spend £100’s of thousands on a solution that is not “open”, standards based, easily upgradeable, customisable and flexible.

For an in depth appreciation of the problem being faced we can turn to David Skok again and a series of posts such as

http://www.forentrepreneurs.com/saas-economics-1/

David starts:

” This post provides SaaS entrepreneurs with an Excel spreadsheet model and graphs that show the cash flow trough that happens to SaaS, or other subscription/recurring revenue businesses that use a sales organization. These kinds of SaaS businesses face a cash flow problem in the early days, because they have to invest up front in sales and marketing expenses to acquire customers, and only get payments from those customers over a delayed period of time. I refer to this phenomenon as the the SaaS Cash Flow Trough. ”

The cash flow problem in the early days is only going to be worse if you have to spend £100’s of thousands on your Hosted Voice platform !!

So, for many reasons, even though there have been successful models around the world based on proprietary Hosted Voice systems – I think there are a lot of failures in the Hosted Voice world based on such platforms – I believe that an investment in a Digium Asterisk based platform is going to help a Hosted Voice business model massively ( because it is going to be far less up front cost, more scalable, upgradeable etc etc ).

Evidently, if you are going to be supplying a total voice solution to a customer, you are going to need things like networking hardware ( routers, firewalls etc ), end points ( phones, video cameras etc ), possibly storage solutions, virtualisation hardware and software, broadband, SIP trunks etc etc

Who better to partner with than Cisco ??

As I have mentioned before there are millions of Cisco endpoints and routers attached to Digium Asterisk systems – particularly systems that have been supplied to small and medium sized businesses.

A quick review of  established and experienced Digium Asterisk value added resellers proves that they typically have Cisco and Microsoft skills and accreditations aswell as Digium Asterisk. They have to have really – don’t they !

Clearly Cisco have products and services that compete with Digium Asterisk products and services.

However Cisco also partner with e.g. Broadsoft and it could easily be argued that Broadsoft based solutions are preventing sales of e.g. Cisco UC 500 systems.

In the S.M.B. space particularly ( and here I mean S.M.B. end user customers and S.M.B. resellers, distributers and telco’s ) I believe the combination of Cisco and Asterisk is unbeatable and this is the combination that FutureLine provides.

FutureLine  is one of the few Hosted Voice Solutions available that combines the power of Digium Asterisk with Cisco Systems amazing technology. A large percentage of Cisco’s networking equipment and end points are attached to Asterisk based voip pbx systems around the world, especially in the SMB sector ( around 30% ).

Digium sponsors, maintains and owns the Asterisk platform and devotes around 50% of its resources  to supporting the Asterisk project and ecosystem.

Digium was founded by Mark Spencer  in 1999  whilst still a computer engineering student.When faced with the high cost of buying a PBX for his company, Spencer used his Linux PC and knowledge of C code to develop his own PBX. This was the beginning of the worldwide open source phenomenon known as Asterisk.

As Asterisk gained in popularity, Spencer shifted his business focus from Linux support to supporting Asterisk and opening up the telecom market.

Mark renamed the company Digium and transformed the fledgling start-up into the leading open source telecommunications provider in the world that it is today.

Digium is also now the leading provider of commercially supported open source phone systems, as well as manufacturer of the hardware that supports Asterisk.

Digium’s Asterisk is fast becoming a major competitor to proprietary alternatives because of its compelling benefits, which include:

Asterisk Hosted Voice Benefits

There are a number of reasons why an  Asterisk-based  Hosted Voice system is a good choice.

It is  based on the world’s largest open source platform

Asterisk is the world’s leading open source telephony platform and the InfoWorld 2008 Technology of the Year.

Asterisk holds a 17% share of the global telephony market and offers a credible and proven alternative to proprietary systems.

Digium, the owner of Asterisk, is highlighted in Gartner’s prestigious visionary quadrant for the third year in a row.

It scales easily to suit your business needs

Our Asterisk based Hosted Voice systems are built on a scalable platform that can be easily modified to meet changing requirements.
Whether increasing, reducing, changing or moving your business, Asterisk Hosted Voice systems accommodate your business plans rather than your business adapting its plans. The flexibility to do what you want it to do is inbuilt.
Asterisk provides complete access and visibility to the system development. If there is something you need your system to do or something you don’t like, it can easily be incorporated.

FutureLine has the flexibility to meet any business requirement – the system can be altered at any stage to support changes in your business operation – even when you’re up and running.

It is great value for money

Our Asterisk based Hosted Voice systems provide incredible value for money compared to proprietary Hosted Voice systems. The reason for this is the reduced licensing development and marketing cost of the open source based business model.

The system comes complete. Unlike proprietary systems, there is no increment for each additional feature.

The freedom of choice of hardware and architecture

Asterisk is committed to open standards development ensuring seamless integration with a wide variety of vendor technologies and ability to expand using technologies not normally associated with most Hosted Voice platforms.

This allows you the most diverse choice of architecture and hardware options without restricting functionality.

FutureLine uses Cisco routers and telephones and video equipment but is able to connect to many other manufacturers equipment.

It is feature-rich and subject to constant innovation.

With Asterisk Hosted Voice systems, you can take advantage of the constant innovations of the open source community. The system comes fully equipped with every future requirement that you are likely to want and no “enhanced-version” add on charges.

For more information on FutureLine please go to

http://www.futureline.net.uk/

This morning I woke up thinking about the ” share ” facility that you see on so many websites and blogs now. ( Who invented this ??? ). It’s a really powerful thing to be able to share your content so quickly and easily.

This got me wondering about how Synnd and Traffic Geyser were doing. I will explain more about them shortly. As you know we are working with HubSpot on the FutureLine website attracting and converting traffic and monitoring how we are doing over time.

As we know you have to be found on the Internet – for relevant searches. Google is always trying to give people what they want when they type something into the search box.

Yesterday I was sitting in a car service reception waiting for my son’s car to get some new wheels and also they were investigating a problem with the windscreen washers. One of the service managers had a Mini whose keys were not being recognised so he had to get it over to the Mini garage in Derby. We all ( I was eavesdropping and contributing! ) thought that Mini had seperated from BMW and although it was on the same road it was a different garage. So, the receptionist was Googling for the Mini garage NOT the BMW garage. The answers coming back were not clear but the phone number for the garage was found anyway. This led the receptionist and I to a discussion about when Mini was taken over by BMW; who Mini was originally built and owned by and who owned Mini now ?? Googling did not produce all the answers.

We want the best answer to our question or the best result for our search and Google tries hard to give us that.

In our HubSpot trial we have been thinking hard about what people will search for when they want more information on small business phone systems and the we have been trying to ensure that our content, titles, metatags etc are all aligned with those search terms.

When I have produced content e.g. a blog I will share it and post it on various websites e.g. Facebook, Twitter, Digg, Reddit etc etc because I know that 1. People that are on those sites and connected to me will see it and 2. That I may gain some benefit to my blog and blogsite by linking back from very highly ranked sites to my own. ( there’s a lot of deep techie debate around this area that I will not bore you with ).

The ” Share ” and ” Like ” facilities are getting easier and I can ” Share ” and ” Like ” to many different sites.

Essentially though what I am doing is a manual process.

Synnd ( see  video on http://www.charlesheflin.com/ or go to http://synnd.com/ ) and Traffic Geyser (     http://mikekoenigs.com/about/ or                http://www.trafficgeyser.com/ )    are about automating this process and creating massive distribution of content or ” Content Syndication ” as it is known.

Mike’s Traffic Geyser is predominantly about the content syndication of videos. Charles’s Synnd covers all content – e.g. blog posts, web pages, pdf’s and video’s .

Traffic Geyser’s focus on video’s derives ( basically ) from the fact that ” a picture or a video tells a thousand words ” and that Google is treating well tagged videos very favourably in search results.

I recommend that you explore all of these facilities and websites – ” Share “,  HubSpot  , Synnd and Traffic Geyser – and watch the videos.

I have subscribed to all of these facilities although I don’t necessarily use them all the time.

One of the things to remember is that once you understand the requirement to distribute content, url’s through ” sharing ” you can automate and scale this up massively if required.

Are you a 365iT or Impera plc shareholder ?? If so then this post is for you.

I would be interested to connect with any current or proposed 365iT Plc shareholder. I have been a 365iT plc shareholder since the sale of 5i Limited to 365iT a couple of years ago.

I was the main investor in 5i Limited when it was founded having previously been a founding Director of Voyager Networks and Internet Limited.

Shareholders might be original shareholders in 365iT plc ( formerly Impera plc ) or shareholders in companies acquired by 365iT or investing in 365iT or shareholders in companies being acquired by 365iT.

Please email me on : chris@mandarainmaker.com or telephone +447881 500002.

If you are looking for small business phone systems and you live near Telford or Shrewsbury in Shropshire then I highly recommend that you talk to Vanilla Communications

http://www.vanillacomms.co.uk/

who have recently become a Cisco FutureLine Partner

http://www.futureline.net.uk/

and who are able to provide a full communications solution. They say :

” VANILLAcomms is an independent and whole market provider of Business Communications solutions. We work with you to provide the entire communications platform, comprising of Mobile, Fixed Line, Data, Conferencing and IT Services.

Let VANILLAcomms take the stress out of Business Communications for you, allowing you time to focus on your business.

Whether you are simply looking to save money on your monthly mobile telephone costs, undertaking a full audit and reconfiguration of your communications infrastructure, or somewhere in between, VANILLAcomms will create relevant and effective solutions for you.”

In 2009 we sold 5i Limited to what became 365iT plc ( formerly Impera plc ) which is run by Peter MacLean, who helped build Guardian iT into a £110m business.

I originally invested in 5i Limited in around 2002 when finance would have been virtually impossible to raise for a Hi-tech start-up of this nature.

The original investment period was 3-5 years but I gave 5i’s management until 2009 to produce a return on my investment.

So, post the sale of 5i Limited to 365iT, what has happened ?? What does the future look like ??

365iT is pursuing a buy and build strategy – looking for suitable, complementary hi-tech companies to add  to it’s portfolio. It has raised funds from e.g. LMS Capital, the South East Growth Fund and Sussex Place Ventures.

It bought  7 Global from LMS Capital and also acquired Fox I.T. last year.

I will be posting a series of blogs on the post sale performance and my recommendations to other companies that are considering becoming part of 365iT.

Cloud Computing is destined to be one of  the most active Hi-Tech sectors for Mergers & Acquisitions in the U.K. in 2011 according to this article

http://www.itpro.co.uk/629173/cloud-computing-companies-to-boost-m-a-in-2011

which comments on Deloitte’s bi-annual survey of U.K. based Hi-Tech companies.

Within Cloud Computing Hosted Telephony and Unified Communications is one of the growth niche’s.

Innovative companies like FutureLine, which is being supported by Cisco Systems, are addressing specific market segments e.g. Highly distributed SMB’s.

A Cisco spokesperson said:

“We are seeing an increasing demand for managed and hosted solutions in the voice space and this is especially the case for smaller businesses with less than 20 employees. FutureLine have a refreshingly new approach by addressing the key fundamentals of quality, security and ease of use and deployment. This is all underpinned by partnering with Cisco who fully understand how to manage different media provided by the various consumption models.”

Andy Brocklehurst
RSM Cisco Small Business

We are getting some great positions in Google searches for our test client FutureLine by following the Hubspot process in the U.K.

e.g. for ” Cisco Hosted Voice UK ”

http://www.google.co.uk/#hl=en&sugexp=gsih&xhr=t&q=cisco+hosted+voice+uk&cp=21&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=cisco+hosted+voice+uk&pbx=1&fp=ab718b42c52c1c5f

We put some thought into our key words and phrases a few weeks ago and then a week or so ago we revisited the web page titles and meta data and  entered certain of these words and phrases.

Together with this blog and related sites we are occupying four of the page one search results and whereas competitors e.g. Cloudnet and Teleappliant are paying for Pay Per Click rankings we have high organic positions for free ( well, excluding our time and effort 😉

A new Cisco based Hosted Telephony service is available, via selected Cisco partners, in Liverpool, U.K.
Cisco Hosted Telephony ( otherwise known as Hosted Voip, Voice, Phones or  Hosted Unified Communications is particularly suitable for small and medium sized businesses and those with many small offices ( or small numbers of telephony users in each office ).

A representative from Cisco Systems comments:

“We are seeing an increasing demand for managed and hosted solutions in the voice space and this is especially the case for smaller businesses with less than 20 employees. FutureLine have a refreshingly new approach by addressing the key fundamentals of quality, security and ease of use and deployment. This is all underpinned by partnering with Cisco who fully understand how to manage different media provided by the various consumption models.”

Andy Brocklehurst
RSM Cisco Small Business UK

For more information please contact Clare at Futureline

http://www.futureline.net.uk/contact.html

for the chance to win an ipad go to

http://info.futureline.net.uk/win-an-ipad/

A new Cisco based Hosted Telephony service is available, via selected Cisco partners, in Birmingham, U.K.
Cisco Hosted Telephony ( otherwise known as Hosted Voip, Voice or  Hosted Unified Communications is particularly suitable for small and medium sized businesses and those with many small offices ( or small numbers of telephony users in each office ).

A representative from Cisco Systems comments:

“We are seeing an increasing demand for managed and hosted solutions in the voice space and this is especially the case for smaller businesses with less than 20 employees. FutureLine have a refreshingly new approach by addressing the key fundamentals of quality, security and ease of use and deployment. This is all underpinned by partnering with Cisco who fully understand how to manage different media provided by the various consumption models.”

Andy Brocklehurst
RSM Cisco Small Business UK

For more information please contact Clare at Futureline

http://www.futureline.net.uk/contact.html

for the chance to win an ipad go to

http://info.futureline.net.uk/win-an-ipad/