Improving PC performance from Dorset

Posted by Chris on August 16th, 2011

Over the last couple of days Mike from Poundbury Systems in Dorchester, Dorset has been helping me with my PC ( & laptop & notebook ) performance .

We started out fixing a few problems but then got onto the subject of ” Bloatware ” ( unnecessary stuff that PC manufacturers put on to their PC’s that slows down the computer – especially boot up times – and takes up memory and disk space ) and then PC performance.

Mike was telling me that he spends a lot of time taking off ” Bloatware ” from computers before giving them to clients.

As this article says

http://gizmodo.com/5392862/acers-bloatware-adds-2%252B-minutes-to-boot-time-hp-dell-and-sony-not-much-better

Bloatware on Acer, Dell, Sony and HP computers just slows them down.

You would probably have assumed ( unless you are experienced in these matters ) that when you have a new computer it is going to be at peak performance and would go downhill from there because you have added more applications and probably acquired a few virus’s.

Actually to get to peak performance the Bloatware needs to be removed .

Mike and I spent some time ( after solving the main problems ) getting rid of applications that I didn’t really need.

Since then I have been going through the applications that I have and getting rid of any I don’t use myself ( although I feel safer going through them with Mike because sometimes you are not sure whether it’s ok to delete certain programs ).

Mike also advised me to take off any virus checking software that we were not using as one virus checker could contend with another – so we have done that aswell.

If you need some advice on improving PC performance give Mike a call at Poundbury systems:

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

Help with PC Virus removal in Dorset and Bloatware !!

Posted by Chris on August 15th, 2011

If you are looking for help with PC Virus Removal in Dorset then I highly recommend that you give Poundbury Systems a call in Dorchester.

Over the last few days I have been struggling with 2 different problems on 2 different machines – a notebook and a desktop.

On the notebook I believed that I had identified the presence of the ” Tidserv ” virus and the desktop was giving me a Status error message that I just could not make go away.

A bit of a Google on the Tidserv virus led me to forums’s that at least told me that I was not alone. Other people had had an error message from Norton Antivirus and then tried to remove the Tidserv virus using Norton and failed. Just like me then !!

There were various bits of advice on which malware removal programs to install. All sounded a bit complicated to me !!

On the desktop it was this ” status ” message that just would not go away . There were no real clues in the message as to where the problem might be.

After trying various things over the weekend I decided to send Poundbury an email. I got a response that they would would get in contact on Monday.

By the way, I am in Staffordshire and Poundbury are in Dorset.

Mike from Poundbury called and we got to work on the two devices.

He installed some ” remote control ” software on my notebook and PC and got to work.

Apparently it didn’t matter that he was in Dorset  and  I was in Staffordshire, he was soon ” doing things ” to my notebook and PC remotely !!

He downloaded a couple of ” Tidserv killer ” programmes onto the notebook and quickly worked out that it was probably something to do with the HP printer software on my PC.

The notebook was in the house but the PC was in the office ( across the yard ). As I agreed that we would work on both at the same time there was a bit of unexpected exercise involved running between the two !!

In my efforts to solve the problems myself I had downloaded multiple virus killers and upgraded Windows and HP printer software – the right thing in some ways but also adding to the problems in others.

Both issues were resilient little critters ( ! )

but Mike patiently began to eliminate the problems.

As we got to grips with the solutions Mike asked about some of the programs installed on the two devices and whether they were all necessary. Then he mentioned that some were ” Bloatware ” – a new term on me but one that I came to understand basically meant – unnecessary stuff that PC ” manufacturers” put on the P.C.’s to make them more ” attractive ” and ” user friendly ” but which actually just slowed everything down and added minutes to boot times and took up memory and disk space.

Ah !! – so now I was going to get the ” stripped down ” version 😉

The more stuff he took off the faster everything ran – magic !!

So now my notebook and PC are running error free and FASTER !!!!!

Fantastic.

Contact Mike at Poundbury on:

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

www.poundbury.com

Bond Pearce Lawyers Solicitors Plymouth

Posted by Chris on July 30th, 2011

Bond Pearce Lawyers Solicitors of Plymouth have a website that is full of statements like

” We were proud to be named finalists for The Lawyer ‘Law Firm of The Year’ award. Recognising our focus on providing the best service of any UK law firm and our successes.”

and

” We have come out on top in the Legal Week Intelligence Client Satisfaction Report, achieving the best overall firm score.”

and

” Our lawyers are happy to provide insight and opinion on the latest business issues and legal developments. If you would like to talk to one of our experts, or have any other questions, please get in touch.”

but like most lawyers their only real interest is in obtaining the maximum amount of fees and in the never ending promotion of young lawyers to ” partners “. i.e. the growth of ” The Firm “.

http://en.wikipedia.org/wiki/The_Firm_(1993_film)

The way that you get promoted as a young lawyer at Bond Pearce solicitors and other law firms is by earning fees for the firm ( and saying all the right things to the partners ). See

http://www.bondpearce.com/news/ournews/celebrating_success_senior_promotions_announced/

http://www.bondpearce.com/news/ournews/partner_promotions_2011/

Typically it’s a case of who you know as well as what you know.

If you had any doubt over the primary objective here’s the Managing Partner on promotion

Bond Pearce managing partner Victor Tettmar added: “Will and Stephen both have a clear vision of what can be done to advance the firm and I have no doubt that they will continue to make a significant contribution to our future success.”

For ” advance the firm ” and ” make a significant contribution ” read ” get more fees ” and ” beat the competition ” and ” grow more baby lawyers into associates and partners “.

Bond Pearce ( like most other lawyers ) spend a lot of their time proving to their peers that they are ” a law firm to be recognised ”

” Our core offices are in Bristol, Plymouth, Southampton, London and Aberdeen but our work takes us all over the UK and indeed the world. If you have a general enquiry call +44 (0)845 415 0000 or e-mail us at info@bondpearce.com.”

They obviously have a Marketing person who wants you to believe that they are a global force 😉

Actually Legal 500

(Published for over twenty years, the Legal 500 Series provides the most comprehensive worldwide coverage currently available on legal services providers, in over 100 countries.

Used by commercial and private clients, corporate counsel, CEOs, FDs and professional advisers – as well as by other referrers of work both nationally and internationally – the series is widely regarded as offering the definitive judgement of law firm capabilities. )

describes them as mostly a 2nd and 3rd Tier firm

http://www.legal500.com/firms/393/offices/7971

So you would be better off looking for 1st and 2nd Tier firms really wouldn’t you ???

One of Bond Pearce’s latest money making schemes is the Conditional Fee Agreement ( No Win – No Fee ). Some bright spark ( probably earnt him or her a partnership !! ) will have gone around various firms saying ” We will work for FREE for you. We will get all our money from the person you are litigating against. It will cost you nothing ! ” .

So, what Bond Pearce do is add their fees to any claims awarded.

http://www.bondpearce.com/news/ournews/partner_promotions_2011/

Interestingly this is one of the subjects that came under The Jackson Review

” Lord Justice Jackson published the “Review of Civil Litigation Costs: Final Report” in January 2010. The report made various proposals for the reform of the costs regime in UK litigation. One of his key proposals was to end the recoverability of success fees and after-the-event insurance premiums under conditional fee agreements (for further details please see “Civil litigation costs review: key recommendations“). In July 2010 the government announced that it would consult on how to implement this proposal. The consultation will also gather opinion on the report’s other recommendations on funding arrangements, particularly the recommendation that lawyers be permitted to enter into contingency fee agreements.”

http://www.internationallawoffice.com/newsletters/detail.aspx?g=9c84e358-0204-49c5-a7f6-307b754f1b6a

More on this shortly !!!!

http://www.sra.org.uk/solicitors/solicitors.page

The enforcement on behalf of large corporations able to afford normal fee arrangements of the success fee element in Conditional Fee Agreements on Defendants in ‘easy to win’ cases has to be one of the biggest injustices perpetrated by lawyers.

It is typical of the legalised criminality employed by lawyers.

Think about this: A law firm agrees a CFA with it’s client that means that anyone that it’s client litigates against will ( if they lose ) end up paying NOT only the normal legal fees but ALSO an additional success fee. The client is protected and they and the lawyer typically takes out insurance so that if they do lose the case their costs are covered anyway. That’s what’s called a Win-Win situation !!

Bond Pearce’s use of the Conditional Fee Agreement is a complete distortion of it’s intended use. The CFA was intended to allow claimants who could not afford legal fees the opportunity to get legal redress i.e. it was intended for the ” small person ” to take on the ” big company or organisation “. Instead Bond Pearce are helping big, rich companies get even richer by using the CFA against the ” small person “. In addition to helping the big companies get bigger Bond Pearce typically double the fees that they would normally have received.

Litigation – United Kingdom

Conditional fee agreements after Jackson: consultation and next steps

Contributed by Reynolds Porter Chamberlain LLP

October 05 2010

Background
Success fees, after-the-event insurance and contingency fees
Report
Consultation


Background

Lord Justice Jackson published the “Review of Civil Litigation Costs: Final Report” in January 2010. The report made various proposals for the reform of the costs regime in UK litigation. One of his key proposals was to end the recoverability of success fees and after-the-event insurance premiums under conditional fee agreements (for further details please see “Civil litigation costs review: key recommendations“). In July 2010 the government announced that it would consult on how to implement this proposal. The consultation will also gather opinion on the report’s other recommendations on funding arrangements, particularly the recommendation that lawyers be permitted to enter into contingency fee agreements.

Success fees, after-the-event insurance and contingency fees

In a conditional fee agreement a success fee is an amount paid to lawyers when a certain event arises – usually, the client winning the case. This amount is additional to the amount that would normally be payable if there were no conditional fee agreement, often referred to as the ‘base cost’ of the law firm.(1) A success fee is expressed as a percentage uplift on the base cost, the maximum uplift being 100%. Both the base cost and the success fee are recoverable from the other side if the client wins the proceedings. A success fee is calculated by taking into account (i) the risk element (ie, the risk of losing the litigation), and (ii) the postponement element (ie, the cost of not being paid the fee until the outcome of the litigation is known).

Often, a party relying on a success fee also enters into after-the-event insurance in order to cover the opponent’s legal costs should the case be lost.

A contingency fee arrangement provides that a client does not pay its own lawyer’s fees if the case is lost. However, where the client wins or settles favourably, the client’s lawyer receives the fee from the damages that the claimant recovers (in contrast to a success fee, where a client’s legal fees are recoverable directly from the opponent).

Report

The report noted that the rationale for introducing conditional fee agreements was to make legal action more attractive to those unable to qualify for legal aid after the threshold for entitlement had been lowered. Under a conditional fee agreement the burden of funding litigation was shifted from the taxpayer (as in the case of legal aid) to the opposing party. However, it was noted that where the opposing party is a public body – for example, the National Health Service (NHS) – the cost of funding the litigation is still effectively met by the taxpayer, and that millions of pounds are spent each year defending claims against tax-funded entities.

The report also attacks conditional fee agreements on the grounds that they often result in the creation of ‘super-claimants’ who enjoy a package of a conditional fee agreement, after-the-event cover and third-party funding, and thus assume minimal risk. The burden of costs is transferred to the opponent and claimants with conditional fee agreements often have little interest in controlling the costs being incurred on their behalf. The report also states that conditional fee agreements allow claimant solicitors to cherry-pick cases which they see as being likely to win in order to maximise their fees.

The report’s main recommendation was that success fees and after-the-event premiums cease to be recoverable from unsuccessful opponents where the client wins the case. Conditional fee agreements would remain available, but success fees would be capped at 25% of damages and would be borne by the claimant. In practice, this would mean that a success fee would be paid out of any award of damages. However, in order to ensure that successful claimants are properly compensated, the report recommends increasing the level of general damages for personal injuries, nuisance and other civil wrongs by 10%. It was also recommended that the reward for a successful Part 36 offer made by the claimant be enhanced, as this would help claimants to meet the success fee in the limited cases that proceed to trial. A further proposal would allow contingency fees or damages-based agreements, which would enable lawyers to take a share of their client’s damages. Such arrangements are not permitted under UK law.

Consultation

The consultation is likely to be thorough and wide ranging. Earlier in 2010 the Conditional Fee Agreement (Amendment) Order 2010, which proposed a cap for the maximum success fee in defamation cases at 10%, had a difficult passage through Parliament due to concerns that there had not been adequate consultation – the consultation period had been four weeks, rather than the usual 12. However, the fact that this order was expedited shows a willingness to implement legislative change in this area.

Reforms arising from the consultation with regard to the recoverability of success fees and after-the-event premiums are likely to require primary legislation. Perhaps a more decisive factor in implementation and legislative change will be the cost to local and central government. If the proposed changes fit the government’s cost-cutting agenda – and the cost of litigation to the NHS suggests that there are savings to be made – then new legislation may be more likely.

The short-term effect is likely to be increased awareness within the legal profession and the judiciary of the importance of controlling costs. The current consultation may be focused on recoverability, but the overarching theme of Jackson’s recommendations is to identify and tackle the causes of excessive costs. In this respect the consultation is relevant to all litigators, not just those instructed under conditional fee agreements.

For further information on this topic please contact Helen Fairhead at Reynolds Porter Chamberlain LLP by telephone (+44 20 3060 6000), fax (+44 20 3060 7000) or email (helen.fairhead@rpc.co.uk).

Endnotes

(1) The definition of a success fee can be found in Section 58(b) of the Courts and Legal Services Act 1990, as amended by Section 27 of the Access to Justice Act 1999

Other Plymouth lawyers you could use:

http://www.brightllp.co.uk/

http://www.footanstey.com/

http://www.gardandco.com/

http://www.wolferstans.com/index.cfm

http://www.symonds-solicitors.co.uk/

http://www.gillakaster.com/

http://www.thompsons.law.co.uk/

Job vacancy Poundbury Dorchester

Posted by Chris on July 29th, 2011

Job Vacancy Poundbury Dorchester

Do you have good communication skills with a friendly telephone manner?

Do you have good organisational skills?

Can you work as part of a team?

Are you self motivated?

Are you looking for a local, full time office based job?

If the answer to all these questions is yes, you may be just who we are looking for.  If you think you are that person please send your CV tokaren.shannon@poundbury.com or post to the following address marked for the attention of Mrs Karen Shannon:

Poundbury Systems Ltd
Emeria House
71-73 Middlemarsh Street
Dorchester
Dorset
DT1 3FD

Business Liquidation Advice

Posted by Chris on July 7th, 2011

Overview of 4R Business Recovery’s Business Liquidation Advice

They provide a complete business rescue, insolvency, liquidation and business recovery process and advice.

If your business is under pressure from creditors, the Inland Revenue or your bank, and you believe your business is in jeopardy and at risk from failing then you should call  4R Business Recovery.

They can help with immediate advice and support. They will work with you to identify the appropriate solutions and help you move from Rescue to Restructure and Recovery and finally Reward.

If the business cannot be rescued then they can provide the appropriate insolvency or liquidation procedure.

In the first instance they provide simple and concise online advice via their video tutorials, which give you easy to digest access to information, and pdf downloads.

Give 4R Business Recovery  a call and they can discuss your business problems, and give you telephone advice as to your potential turnaround strategy.

The Directors

Kevin Pritchard

B.A [Hons]

MANAGING DIRECTOR

Kevin was 34 when Amersham International appointed him in 1994 as the Managing Director of LAB M Ltd. Previously he had worked for Amersham as Divisional Sales and Marketing Manager in major blue chips like “Johnson & Johnson” in pharmaceuticals and ophthalmic’ and been responsible for major brands and sales and marketing.

By his own admission he was a nightmare to manage; “ I had far to much ambition and was arrogant enough to believe I was right most of the time. With the politics of corporate life and the under achievement all around me I rightly identified it was never going to happen for me in the “corporate” environment, and I looked for an opportunity to start my own business.”

In 1994 I had an opportunity to buy a small lab in Huddersfield, and establish The Food Technology Centre Ltd. “The first few years were very tough and a lot of sleepless nights later I felt I had earned my strips as an entrepreneur”.

Kevin grew this into a major UK testing business and sold the whole business in 2006 in a trade sale to Eclipse Scientific which was then sold within 12 months to 3i.

He understands the mechanism of building value and managing small and medium sized business to maximise shareholder value and preparing and presenting a business for the nest stage in its development. Kevin holds a number of directorships linked to the investments of Incubator Capital Partners.


4R Business Recovery Turnaround Process

There are a number of common themes as to why a business gets into trouble and at risk of failing. However the route or strategy for business turnaround is very specific to needs of your business.

When you are in the eye of the storm and under creditor and legal pressure it is difficult to see a way out [the sleepless nights do not help]. It does not have to be this way, [this we promise you]. By taking the first step and working with 4R Business Recovery you are making a conscious decision to turn your business, your life and your family’s fortunes around either by improved business profitability and cash flow or by repositioning. This could even be a precursor to the selling of your business for a significant cash sum.

Our team has considerable experience working with distressed SME’s and almost always either save the company or, if it has to liquidate, to shelter the company directors from more serious personal loss

Let us put a stop to creditor pressure and call us now and let us help Free Phone 0800 9020123

1. Restructure

…and Change Management

The reasons behind a business failure or insolvency have common themes, the solutions however are specific to your business and your individual needs. What ever you did before needs to be changed in order to ensure we affect real business recovery.

2. Recovery

…and “Enterprise Life” Membership Site

Lets assume we fix the business fundamentals or maybe they were never broken so how do we tune and prepare your business for income, capital gain and wealth creation.

3. Reward

…and exit strategies for wealth creation

The reward element of developing and building a business is in our opinion the most important part of the planning process. Let us show you how to create a wealth creation strategy that achieve yours and your families wishes.

Call us on

0800 9020123

Email us on

info@4rbusinessrecovery.co.uk

http://www.4rbusinessrecovery.co.uk/

Website:

Cisco Phone Systems Warwickshire

Posted by Chris on July 6th, 2011

If you are looking for Cisco phone systems in the Warwickshire area then I highly recommend that you give Clare a call at Poundbury Systems.

Clare will discuss the right Cisco phone system to meet your requirements.

Cisco Bundles

Increase business productivity and make every call more intelligent with Cisco® Unified Communications. Our voice over IP (VoIP) phone system solution integrates with your computer network, giving you a more efficient way to manage calls – and your small business. Cisco Unified Communications can help make your business more productive by:

  • Improving communication among employees, customers, and suppliers
  • Allowing access to the network and information from anywhere, at any time, with remote access and wireless mobility
    Integrating your phone system with computer applications, enabling click-to-dial contacts and call information capture in your customer relationship management (CRM) software
  • Offering a wide range of HD Voice enabled IP phones
  • Making it easy to set up conferences anytime, anywhere with your IP phone
  • Providing a full set of VoIP service offerings
  • Allowing you to focus on your business and not on your phone system, with Poundbury Systems support services

Understand your options when it comes to your next phone system and demystify what VoIP and unified communications mean to your small business by setting up a meeting with one of our specialists.

For Small Business - Cisco

Contact Clare at Poundbury on :

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

http://www.poundbury.com/contact

Cisco Phone Systems Wiltshire

Posted by Chris on July 6th, 2011

If you are looking for Cisco phone systems in the Wiltshire area then I highly recommend that you give Clare a call at Poundbury Systems.

Clare will discuss the right Cisco phone system to meet your requirements.

Cisco Bundles

Increase business productivity and make every call more intelligent with Cisco® Unified Communications. Our voice over IP (VoIP) phone system solution integrates with your computer network, giving you a more efficient way to manage calls – and your small business. Cisco Unified Communications can help make your business more productive by:

  • Improving communication among employees, customers, and suppliers
  • Allowing access to the network and information from anywhere, at any time, with remote access and wireless mobility
    Integrating your phone system with computer applications, enabling click-to-dial contacts and call information capture in your customer relationship management (CRM) software
  • Offering a wide range of HD Voice enabled IP phones
  • Making it easy to set up conferences anytime, anywhere with your IP phone
  • Providing a full set of VoIP service offerings
  • Allowing you to focus on your business and not on your phone system, with Poundbury Systems support services

Understand your options when it comes to your next phone system and demystify what VoIP and unified communications mean to your small business by setting up a meeting with one of our specialists.

For Small Business - Cisco

Contact Clare at Poundbury on :

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

http://www.poundbury.com/contact

Supporting Wiltshire, Berkshire, Hampshire, Dorset, London.

Cisco Phone Systems Berkshire

Posted by Chris on July 6th, 2011

If you are looking for Cisco phone systems in the Berkshire area then I highly recommend that you give Clare a call at Poundbury Systems.

Clare will discuss the right Cisco phone system to meet your requirements.

Cisco Bundles

Increase business productivity and make every call more intelligent with Cisco® Unified Communications. Our voice over IP (VoIP) phone system solution integrates with your computer network, giving you a more efficient way to manage calls – and your small business. Cisco Unified Communications can help make your business more productive by:

  • Improving communication among employees, customers, and suppliers
  • Allowing access to the network and information from anywhere, at any time, with remote access and wireless mobility
    Integrating your phone system with computer applications, enabling click-to-dial contacts and call information capture in your customer relationship management (CRM) software
  • Offering a wide range of HD Voice enabled IP phones
  • Making it easy to set up conferences anytime, anywhere with your IP phone
  • Providing a full set of VoIP service offerings
  • Allowing you to focus on your business and not on your phone system, with Poundbury Systems support services

Understand your options when it comes to your next phone system and demystify what VoIP and unified communications mean to your small business by setting up a meeting with one of our specialists.

For Small Business - Cisco

Contact Clare at Poundbury on :

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

http://www.poundbury.com/contact

Supporting Berkshire, Wiltshire, Hampshire, London and Dorset.

Cisco phone systems Hampshire

Posted by Chris on July 6th, 2011

If you are looking for Cisco phone systems in the Hampshire area then I highly recommend that you give Clare a call at Poundbury Systems.

Clare will discuss the right Cisco phone system to meet your requirements.

Cisco Bundles

Increase business productivity and make every call more intelligent with Cisco® Unified Communications. Our voice over IP (VoIP) phone system solution integrates with your computer network, giving you a more efficient way to manage calls – and your small business. Cisco Unified Communications can help make your business more productive by:

  • Improving communication among employees, customers, and suppliers
  • Allowing access to the network and information from anywhere, at any time, with remote access and wireless mobility
    Integrating your phone system with computer applications, enabling click-to-dial contacts and call information capture in your customer relationship management (CRM) software
  • Offering a wide range of HD Voice enabled IP phones
  • Making it easy to set up conferences anytime, anywhere with your IP phone
  • Providing a full set of VoIP service offerings
  • Allowing you to focus on your business and not on your phone system, with Poundbury Systems support services

Understand your options when it comes to your next phone system and demystify what VoIP and unified communications mean to your small business by setting up a meeting with one of our specialists.

For Small Business - Cisco

Contact Clare at Poundbury on :

Poundbury Systems Ltd.
Emeria House
71-73 Middlemarsh St
Dorchester
DT1 3FD

Tel: 01305 259849
Fax: 01305 259725

enquiries@poundbury.com

http://www.poundbury.com/contact

Letter from Marketing No. 4

Posted by Chris on July 5th, 2011

Dear M.D./C.E.O./Owner/Proprietor/Boss,

In letter from Marketing No. 3 we talked about the people that ” used ” to design and run websites – programmers or creatives ( graphic designers ).

You need to be aware that while many of these people have invested time and effort in learning the new skills required to run a website of today others, quite frankly, have not. ( This also goes for some marketing companies that you might outsource to )

The people that you need ( probably in the Marketing department somewhere ) running the website, social media marketing and blogsites are a strange mixture – HubSpot Inc describes them as ” D.A.R.C. “

( For a more detailed explanation of D.A.R.C. go to download here

http://www.hubspot.com/darc-ebook-download/ )

D.A.R.C. stands for

Digital – They understand the digital/internet world. They understand, for example, how to optimise a website so that it is found ( S.E.O. ).

Analytical – They can analyse graphs and statistics to check how the website and e.g. marketing campaigns are working.

Reach – They are highly connected ( on the Internet ) already. They have Facebook, Twitter and Linkedin pages and their own blogsite and they have lots of connections.

Content – They understand how to create relevant content .

In order to function correctly your D.A.R.C. person needs to know something fundamental about your business on an ongoing basis:

They need to know ” What it is that you want to be found for??

This means that they need to be plugged in to the business strategy.

Your D.A.R.C. person will do something rather strange but very necessary: they will carry around in their heads your businesses key words and phrases – the things ( products and services )  that you want to be found for and they will weave these into every element of your Internet Marketing Strategy.

These words and phrases will be in all the right places in your website and blogsite ( the titles, metatags etc ); these words will be in the content of your website and blogsite aswell: they will write blogs with these words and phrases in the back of their minds. I say at the back because they will do it subtly – a skill learned over time.

They will understand that being found for these words and phrases is only part of the process and that they must create ” Calls to action ” ( C.T.A. )  to convert website visitors to leads. These C.T.A.’s themselves must be designed in the right way to be effective – using the right incentives and requesting the right information.

They will also understand that ” being found ” by Google searches is only one part of the ” Internet Marketing Ecosystem “. They will also use e.g. Facebook pages, Twitter pages, Linkedin pages, Blogs, YouTube videos and Internet P.R. to ” drive ” traffic to the website ( where it will be converted and analysed ).

They will create a closed loop system and monitor on an ongoing basis – How many times the website was found ? How many people converted to leads ? How many converted to customers ? What was the R.O.I. ? What worked best ?

This is the  raison d’etre of your D.A.R.C. Marketer. How to use Internet Marketing to get you the most leads and sales at the least possible cost ??

http://mandarainmaker.com/wordpress/2011/06/29/letter-from-marketing-no-3/

http://mandarainmaker.com/wordpress/2011/06/28/letter-from-marketing-no-2/

http://mandarainmaker.com/wordpress/2011/06/22/letter-from-marketing-no-1/


Copyright © 2007 M & A Rainmaker. All rights reserved.